APG NOW AUGUST 7

The marketing mavens at Universal have decided to move up A PERFECT GETAWAY by one week, from 8/14 to 8/7.  Main reason:  The 14th was always a traffic jam, what with four other wide releases opening the same day.  Sure, they were all different movies, but somebody was bound to cannabilize someone else.

Personally, I think it’s a good chess move.  The PG-13 techno-feast that is G.I. JOE opens that weekend, and to drop a twisty R-rated thriller on top of it could prove good counter-programming.   (Notice I said “could.”  We’ll know for sure soon enough.)   It also gives us a little breathing room before INGLOURIOUS BASTERDS drops on the 8/21.

Keep checking back:  I’ll be posting the APG international release dates soon, as well as bitching about Lionsgate and how they blew THE ARRIVAL Blu-ray release.

DT

~ by davidtwohy on July 13, 2009.